Nanaya Aoyama Store

At Nanaya Aoyama Store, how deeply you want to experience the flavor of green tea determines which number you pick. The shop offers 7 tiers of matcha gelato, numbered from 1 to 7, ranging from a mild, mellow sweetness to an intense scoop where the deep body and bitterness of the tea leaves hit directly. Among them, "No. 7" is crafted with restrained sweetness and a powerful punch, making it a frequent choice for those who crave the uncompromising depth of authentic matcha. For a comfortable balance between tea aroma and gentle sweetness, picking somewhere in the middle—such as No. 3, No. 5, or No. 6—is also a great option.

Beyond matcha, the shop features an appealing lineup of flavors including hojicha roasted green tea, black sesame, azuki red bean, milk, and chocolate. Ordering a double scoop to pair rich matcha with fragrant hojicha or sweet azuki brings out the tea's character even more clearly. In addition to gelato enjoyed on the spot, the shop stocks tea confections, packaged ice cream for takeaway, loose-leaf tea, and matcha chocolates that allow you to compare 7 different intensity levels.

Set along the route heading from Shibuya Station toward Omotesando, it makes a convenient stop for a takeaway treat during a stroll through the neighborhood. You can also eat right there using the seating set up outside the shopfront, and cashless payments such as major credit cards, PayPay, and Rakuten Pay are accepted.